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About Our Brand

With a vision to be the leading premium lingerie brand in the Asian region, amanté promises to offer fashion, comfort and value in the right measure to the Asian woman.


amanté believes that a fashionable and confident woman deserves a product that is modelled to fit her silhouette and made to suit her surroundings.


Launched in India in the fall of 2007, amanté is a part of MAS Brands which is a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate wear. The brand embodies 25 years of excellence held by the conglomerate in lingerie manufacturing.




Extensive research on the Asian market allowed amanté to identify India as the launch location due to the sub-continent’s emerging upper middle-class in the country, perceived maturity of the market as well as the presence and acceptance of elite brands by the consumer. The brand was tailor-made to perfectly fit the unique contour, style and taste of Asian women. October 2007 saw amanté being launched in four stores across Bangalore, Chennai and Hyderabad. Today, the brand is available in all the major outlets and chains across and in leading e-commerce sites.


Passionate and uncompromising with its brand experience, amanté provides value to its consumers not only in product and service offerings, but also by practicing and promoting sustainable business ethics at all times. Maintaining brand integrity through its products, processes and people, the brand stands to emphasize on a personality that benefits the consumers emotionally and connects with their needs.




The year 2010 saw the brand being voted as ‘Product of the Year’ in the lingerie category in the largest independent consumer survey carried across India.


amanté is one of the preferred and leading brands in the country .




amanté’s product portfolio includes daily wear and fashion lingerie, sports bras, swimwear and sleepwear.




In India, amanté is available at Shoppers Stop, Lifestyle, Westside, Central, Pantaloon, Reliance Trends , , ,, , , and other leading lingerie outlets.